Team Matrix - Ambassadors

‘Team Matrix’ is a group of elite and up-and-coming athletes and ambassadors who reflect our brand goal to stand out, rise above, and set new standards.

By working in collaboration with this talent and our sporting partnerships, we aim to inspire and motivate people to participate and achieve their goal; whether that relates to general fitness, weight loss, or winning competitions.



Sally is one of Britain’s most popular sportswomen, and the only woman in history to simultaneously hold all four available major track titles (Olympic, World, European, and Commonwealth), plus the 400 metres hurdles World Record.

Today, Sally is on a mission to promote health and well-being for everybody in the UK, and has published several books on fitness, health, self-fulfilment, and well-being. She passionately supports a variety of initiatives that encourage families to be more active, and her work also involves helping companies bring health and well-being into the workplace.

Sporting career highlights:

  • 4 x 400m Relay – Commonwealth Games gold medal
  • 400m Hurdles – Commonwealth Games gold medal
  • 400m Hurdles – Olympic gold medal
  • 400m Hurdles – World Championship gold medal and World Record
  • 400m Hurdles – European Championships gold medal


After a stint as a competitive road racer, where she held her own in prestigious events such as the Tour of Flanders, Dani took to the track and has since flourished on the world stage.

Sporting career highlights:

  • Team Pursuit – World Champion*
  • Team Pursuit – World Record*
  • Team Pursuit – Olympic gold medal*
  • Appointed Member of the Order of the British Empire (MBE) in the 2013 New Year Honours for services to cycling

*With team mates Laura Trott OBE, and former Matrix Fitness racing team rider, Joanna Rowsell MBE.


Former member of the Royal Marine’s elite Special Boat Service (SBS) and world class athlete in adventure sports, Bernie Shrosbree is a respected international high performance coach and team building expert, with over 30 years’ experience of top level competition and coaching in various disciplines. Bernie has taken endurance athletes, Olympic gold medallists, and Formula One drivers to their physical peak.

Sporting career highlights:

  • 3x Winner of TV’s 'Survival of the Fittest’
  • Runner-up in the World ‘Survival of the Fittest’
  • Created the UK’s first Formula One ‘Human Performance Training Centre’


Royal Marine Commando, Joe Townsend, lost both legs in an explosion in Afghanistan in 2008 after standing on an anti-tank mine buried just below ground. Since then, Joe has helped inspire the current generation of wounded, and shown there really is life after injury by successfully competing in many endurance races.

Sporting career highlights:

  • 4 x Gold medal winner at the 2014 Invictus Games
  • Participated in the world’s toughest cycling race – RAAM – cycling over 3000 miles across America with seven other wounded servicemen, to raise money for Help for Heroes
  • 2x Bolton Ironman winner
  • Runner-up in the disability category in the Ironman World Championships


England international rugby union player, Ben Morgan, currently plays at number eight for Gloucester Rugby.

Ben’s career has seen him progress from Dursley RFC to a first team regular role with the Scarlets, before his move to Gloucester in 2012. He could have qualified for Wales under residency rules, but opted to play for England, the country of his birth, and enjoyed a fine first RBS Six Nations.

Sporting career highlights:

  • 2014 QBE Internationals 'Man of the Series'
  • Played in all five of the 2012 Six Nations Championship games, receiving the man of the match award in the final match against Ireland