Team Matrix - Ambassadors

‘Team Matrix’ is a group of elite and up-and coming athletes and ambassadors who reflect our brand’s goal to stand out, rise above, and set new standards.

By working in collaboration with this sporting talent, and our sporting partnerships, we aim to inspire and motivate people to participate and achieve their goal, whether that is general fitness, weight loss, or winning competitions.


Dani King MBE

After an initial stint as a competitive road racer, where Dani held her own in prestigious events such as the Tour of Flanders, Dani took to the track and has since won two world team pursuit medals and was part of the trio that set the world record on two occasions.

Dani also won gold in the Team Pursuit event at the 2012 London Olympics with partners Laura Trott and Joanna Rowsell.

Dani was appointed Member of the Order of the British Empire (MBE) in the 2013 New Year Honours for services to cycling.


Bernie Shrosbree

Bernie Shrosbree is a world class athlete and a highly respected international high performance coach and team building expert, He has taken endurance athletes, Olympic gold medallists and F1 drivers to their physical peak.

Bernie has over 30 years’ experience of top level competition and coaching in various disciplines including adventure sports, Nordic skiing, triathlon, and winter biathlon. He has won TV’s ‘Survival of the Fittest’ three times and been runner up in the World ‘Survival of the Fittest’.

Bernie has worked with international adventure racers and various Olympic athletes, including the GB rowing squad, cyclists and world champion triathletes. In addition, he created the UK’s first Formula 1 Human Performance Training Centre, and worked with F1 drivers including Jenson Button, Fernando Alonso, Giancarlo Fisichella, and Mark Webber (whom he continues to work with to the present day).


Joe Townsend

Royal Marine, Joe Townsend, was injured in 2008 after standing on an anti-tank mine which was buried just below ground. Joe lost both of his legs in the blast.

Since then, Joe has helped inspire the current generation of wounded and shown there really is life after injury by competing in many endurance races including the Bolton Iron Man, twice, (where he was the winner on both occasions), and various other triathlons. In June 2012, Joe took on the world’s toughest cycling race, RAAM, cycling over 3,000 miles across America with seven other wounded servicemen raising money for Help for Heroes.

Joe’s goal is to participate in the Rio 2016 Paralympic Games. To find out more about Joe please click here

Sally Gunnell OBE

Sally is one of Britain’s most popular sportswomen. She is the only woman in history to simultaneously hold all four available major track titles (Olympic, World, European and Commonwealth) plus the 400 metres hurdles World Record.

Sally became part of the BBC Sport team and was a regular fixture on Athletics' programmes until 2006. She interviewed athletes on the finish line and brought the trackside atmosphere into the living rooms of millions of viewers across the UK. She has appeared in a number of TV shows including 'A Question of Sport' and 'Total Wipeout'. She is a regular on the Breakfast News sofas and each year she conducts hundreds of radio interviews.

Today, Sally is on a mission to promote health and well-being for everybody in the UK, publishing  four books on fitness, health, self-fulfilment and well-being.  She passionately supports a variety of initiatives that encourage families to be more active. Her work also brings her into the corporate world where she helps companies bring health and well-being in to the workplace. This task reiterates her formidable reputation as an influencer at all levels, including the highest levels of business.

In addition to being a champion for ‘Getting Families Active’ and a mother of three, one of Sally’s key roles is motivational/inspirational speaking.


Matrix Fitness - Vulpine

With continued support from Matrix Fitness UK, the Matrix Fitness - Vulpine amateur female cycling team is able to develop grass roots riders to professional cyclists. The team currently comprises ten riders, who, when they are not busy on their bikes, can be seen at various events supporting Matrix Fitness UK. 

2014 Rider Line-up: Mel Lowther, Jo Tindley, Harriet Owen, Jessie Walker, Corrine Hall, Sigrid Jochems, Louise Borthwick, Lora Turnham, Bethany Hayward, and Penny Rowson.