Team Matrix - Ambassadors
‘Team Matrix’ is a group of elite and up-and coming athletes and ambassadors who reflect our brand’s goal to stand out, rise above, and set new standards.
By working in collaboration with this sporting talent, and our sporting partnerships, we aim to inspire and motivate people to participate and achieve their goal, whether that is general fitness, weight loss, or winning competitions.
James Cracknell OBE
British rowing champion, double Olympic gold medallist & adventurer
James is one of Britain’s most successful athletes of all time, with two Olympic gold medals and six World Championship titles, but he is also renowned for his epic challenges, including completing the Marathon des Sables, racing to the South Pole, and rowing/cycling/swimming from the UK to Morocco in aid of Sport Relief.
James is also extremely familiar with Matrix Fitness equipment; he trained on a Matrix Ascent Trainer for the Marathon des Sables, and has a Matrix treadmill in his home.
“Being fit is essential for a professional athlete, but I believe that doing more exercise is important for everyone, to help them feel better and ultimately lead a healthier and longer life. Whether it’s in the comfort of your home or in the gym, there’s a piece of exercise equipment that will suit just about everyone – so there’s no excuses!”
“James is a fantastic personality to have behind the initiative. His achievements as a professional athlete and the challenges he has faced since, make him the perfect ambassador for our brands, and I am certain that together we can inspire more people to adopt an active lifestyle.”
Dani King MBE
Olympic champion, 2 x World Champion, and World Record holder
After an initial stint as a competitive road racer, where Dani held her own in prestigious events such as the Tour of Flanders, Dani took to the track and has since won two world team pursuit medals and was part of the trio that set the world record on two occasions.
Dani also won gold in the Team Pursuit event at the 2012 London Olympics with partners Laura Trott and Joanna Rowsell.
Dani was appointed Member of the Order of the British Empire (MBE) in the 2013 New Year Honours for services to cycling.
World champion Great British triathlete
Since her breakthrough season in 2009, when Jodie won the British Triathlon Super Series, she also took the title in 2010 and 2011. The best result of her career to date though came in 2012, when she took 5th place at the World Triathlon Series Grand Final in Auckland, New Zealand. Jodie also won the ITU World Cup event in Guatape, Colombia.
Human Performance Coach & endurance athlete
Bernie Shrosbree is a world class athlete and a highly respected international high performance coach and team building expert, He has taken endurance athletes, Olympic gold medallists and F1 drivers to their physical peak.
Bernie has over 30 years’ experience of top level competition and coaching in various disciplines including adventure sports, Nordic skiing, triathlon and winter biathlon. He has won TV’s ‘Survival of the Fittest’ three times and runner up in the World ‘Survival of the Fittest’.
Bernie has worked with international adventure racers and various Olympic athletes, including the GB rowing squad, cyclists and world champion triathletes. In addition, he created the UK’s first Formula 1 Human Performance Training Centre, and worked with F1 drivers including Jenson Button, Fernando Alonso, Giancarlo Fisichella, and Mark Webber (whom he continues to work with to the present day).
Royal Marines Commando & 2x Ironman UK PC Winner
Royal Marine, Joe Townsend, was injured in 2008 after standing on an anti-tank mine which was buried just below ground. Joe lost both of his legs in the blast.
Since then, Joe has helped inspire the current generation of wounded and shown there really is life after injury by competing in many endurance races including the Bolton Iron Man, twice, and various other triathlons. In June 2012, Joe took on the world’s toughest cycling race, RAAM, cycling over 3,000 miles across America with seven other wounded servicemen raising money for Help for Heroes.
Joe’s goal is to participate in the Rio 2016 Paralympic Games.
Sally Gunnell OBE
Sally is one of Britain’s most popular sportswomen. She is the only woman in history to simultaneously hold all four available major track titles (Olympic, World, European and Commonwealth) plus the 400 metres hurdles World Record.
Sally became part of the BBC Sport team and was a regular fixture on Athletics programmes until 2006. She interviewed athletes on the finish line and brought the trackside atmosphere into the living rooms of millions of viewers across the UK. She has appeared in a number of TV shows including A Question of Sport and Total Wipeout. She is a regular on the Breakfast News sofas and each year she conducts hundreds of radio interviews.
Today, Sally is on a mission to promote health and well-being for everybody in the UK, publishing four books on fitness, health, self-fulfilment and well-being. She passionately supports a variety of initiatives that encourage families to be more active. Her work also brings her into the corporate world where she helps companies bring health and well-being in to the workplace. This task reiterates her formidable reputation as an influencer at all levels, including the highest levels of business.
In addition to being a champion for ‘Getting Families Active’ and being a mother of three, one of Sally’s key roles is motivational/inspirational speaking.
Matrix Fitness Racing Academy
With the support of Matrix Fitness this team is able to develop grass roots riders to professional cyclists. The team comprises of nine female amateur cyclists and when they are not busy on the bikes the team support Matrix at various events and appearances.