Team Matrix

‘Team Matrix' is a group of elite and up-and-coming athletes and ambassadors who reflect our brand's goal: to stand out, rise above, and set new standards. 

By working in collaboration with this sporting talent, and our sporting partnerships, we aim to inspire and motivate people to participate and achieve their goal; whether that is general fitness, weight loss, or winning competitions.

Team Matrix ambassadors include:

  • James Cracknell OBE - British rowing champion, double Olympic gold medallist and adventurer
  • Dani King MBE - 2012 Olympic Champion, 2011 & 2012 Team Pursuit World Champion & Team Pursuit World Record Holder
  • Jodie Stimpson - GB Triathlete
  • Bernie Shrosbree - Human Performance Coach consulting with Infiniti Red Bull Racing & Endurance Athlete
  • Joe Townsend - Royal Marines Commando, British Para Duathlon Champion & 2x Ironman UK PC Winner

Team Matrix partnerships include:

  • Infiniti Red Bull Racing (Official Team Supplier)
  • Lotus F1 Team
  • Derby County Football Club
  • Team True Spirit
  • The Tour of Britain, Tour Series & Tour Rides