James Cracknell OBE
British Rowing Champion & Adventurer
Double Olympic Gold Medal winner and six times World Champion rower James Cracknell OBE is renowned for his epic challenges too, including completing the Marathon Des Sables, racing to the South Pole, and rowing/cycling/swimming from the UK to Morocco in aid of Sport Relief.
James is also extremely familiar with Matrix Fitness equipment; he trained on a Matrix Ascent trainer for the Marathon des Sable, and has a Matrix treadmill in his home.
James commented on his Ambassador role...
'Being fit is essential for a professional athlete, but I believe that doing more exercise is important for everyone, to help them feel better and ultimately lead a healthier and longer life. Whether it’s in the comfort of your home or in the gym, there’s a piece of exercise equipment that will suit just about everyone – so there’s no excuses! I’m looking forward to working with Team Johnson to lead the charge in creating a fitter Britain as we embark on one of the UK’s most significant years for sport in 2012.'
Jon Johnston, MD of Johnson Health Tech UK added “James is a fantastic personality to have behind the initiative. His achievements as a professional athlete and the challenges he has faced since, make him the perfect ambassador for our brands, and I am certain that together we can inspire more people to adopt an active lifestyle.”www.jamescracknell.com